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Ultimate Analytics answers the four questions your reporting probably does not: what you achieved, where you stand against the companies you lose deals to, why, and what to do next. Every answer carries its evidence.
| Company | Positioning | Service architecture | Inbound & content | Conversion | Audience | Evidence |
|---|---|---|---|---|---|---|
| Your company You | 31 | |||||
| Northgate Industrial | 29 | |||||
| Meridian Field Group | 26 | |||||
| Cardinal Works | 24 | |||||
| Halyard Services Co. | 22 |
The problem
It is rarely a lack of effort or a lack of data. It is that the data on hand cannot answer the questions leadership actually asks, so the meeting resolves on instinct and the budget renews unchanged.
What you get
Four capabilities, built for your business rather than pulled from a template. Each one exists to answer a question a decision depends on.
Every metric carries a written definition. Leads are deduplicated on contact identity, filtered for automated and internal traffic, and classified against one standard, so a trend means what it appears to mean.
DetailYou and the companies you lose deals to, scored on an absolute one to five scale across five lenses. Every score opens onto a verbatim quote, a source and a capture date.
DetailNew pages, rewritten positioning, fresh ad messaging, hiring velocity, new locations, new service lines. Threshold based, with the before and after attached.
DetailChannel and lead economics reconciled to your CRM and accounting system, with the numerator, denominator, window, model and the stated unattributed share.
Scoped per build
DetailCompetitive signals
Job postings, page changes, campaign messaging, service line additions and locations are all public and dated. Monitored consistently, they arrive while the window to respond is still open.
How the competitive lane worksWhy the findings hold
These are constraints on us, not features. They make the work slower, shorter and defensible in a room where somebody has an incentive to dispute the finding.
No claim without a quote. Every scored claim carries verbatim evidence, a source and a capture date. This rules out plausible summary that no source supports, and inference presented as observation.
Equal depth across the set. Uneven research depth silently biases a comparison: the company that received the most attention scores best. Coverage is enforced to a comparable floor for every company scored.
A tool returning nothing is not a finding. Claims of absence require a direct check of the source, labelled as such, with a stated confidence level. Missing data is reported as missing, not as zero.
How an engagement runs
What you sell, who you lose deals to, and what you cannot currently see. No prepared pitch and no pricing, because nothing has been scoped yet.
We confirm which systems can be read, then write every metric definition before a single number is produced. You approve the definitions.
A cleaned performance baseline plus your market scored on the absolute scale, with the evidence trail attached to every claim.
Threshold alerts run continually. Performance is reported against the fixed definitions, and competitive standing is re-scored on a set interval.
The standard we build to
Quotations below are from third-party authorities on measurement and strategy, cited to their source with their verification status printed. They are not endorsements of this service.
What gets measured gets managed, even when it is pointless to measure and manage it, and even if it harms the purpose of the organisation to do so.
In God we trust. All others must bring data.
The essence of strategy is in the activities: choosing to perform activities differently or to perform different activities than rivals.
White label
You keep the client relationship and the letterhead. You inherit the evidence standards, which is the part that protects your brand when a client disputes a finding.
Insights
Executive interviews are the least guarded thing a competitor produces. They are also transcribed, dated and public. Where a category has podcasts, this is the highest-signal lane available.
ReadNot one competitor offered a buyer any way to get a specific answer without waiting on a human. A ranked leaderboard would have declared a winner in that column and hidden the largest opportunity on the board.
ReadThe first live competitive audit had our client leading every lens. It looked like a great result. It was uneven research, and the fix dropped them to second. We shipped the honest number and built a gate so it cannot happen again.
ReadOne conversation, no obligation: what you sell, who you lose deals to, and what you cannot currently see. If a build is a fit, it is scoped and quoted from there. There is no signup and no self-serve tier.
No prices on this site. Every engagement is scoped and quoted after the first meeting.
Ask the analyst
Same evidence rules as the service
Ask me anything about Ultimate Analytics. I run under the same rules as the product: I will tell you what is true, I will tell you what is not built yet, and I will not quote you a price, because every engagement is quoted after a conversation.
Answers come from what this site publishes, nothing else. It will not quote a price, because there is not one to quote. Talk to a person.